Sam Coronado Studio and the Serie Project

Coronado conceived the Print Studio as a workshop where underrepresented creators could grow through collaboration and learn the methodology of serigraphy. As of 2021, Coronado Print Studio and the Serié Project sponsored more than 250 artists from various technical and cultural backgrounds.

In 1984, Coronado founded the Mexic-Arte Museum in Austin, TX, with fellow artists Sylvia Orozco and Pio Pulido, establishing a permanent site for the celebration of traditional and contemporary Mexican, Latinx, and Latin-American art. The Mexic-Arte Museum houses the archives of the Serié Project and presents annual exhibitions of works from the program.

Born in Ennis, TX, Coronado served in the U.S. Army from 1964 to 1967. He began his education and training at El Centro Community College, Dallas, TX, starting with technical illustration and proceeding to fine arts, including painting. He continued his studies and work at the University of Texas, Austin, where he earned a BFA and cofounded the Chicano Art Students Association. Following a successful career in commercial illustration, Coronado turned to cultural activism. He founded Houston’s Arcoiris, a statewide network of Latinx artists, in 1980 and opened a private gallery, Cibola Studio, in Austin. Coronado began teaching at Austin Community College in 1986; he remained an active and influential member of the school’s faculty for the rest of his life, shaping the careers and lives of generations of artists.